Ola Cabs, Uber’s biggest rival in India has expanded its transportation business from booking cabs to delivering groceries. With the launch of a new app called “Ola Store” on Google Play Store, Ola has entered into the grocery delivery business in India. However, Ola Store is only operational in Bangalore as of now but might soon be launched in other major cities of India.
Ola seems to have gone the Instacart way as it has a strong line mentioned on Ola Store’s homepage which says “Daily Needs. Delivered Instantly”. Over 12,000 products are available from 13 different categories. Users can select the products with a tap on their smartphone and get the order delivered instantly or choose a convenient time slot. Delivery times of 1 hour slot are available to users throughout the day. Users have the option to pay through their pre loaded Ola Cash, debit/credit card or can even choose to pay through cash on delivery.
Grocery delivery is a hot trend which is picking up all across the world and Ola seems to be tapping this opportunity in India. With the acquisition of Taxi for Sure and recent funding of over $40 Million, Ola is set to have a presence in 200 Indian cities by the end of year 2015. It will surely expand its grocery delivery service to more cities in the near future.
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