The forecast for E-commerce in 2013 is unbelievably good. This optimism arises from the fact that a number of evolutionary trends in various spaces are now converging and reaching a tipping point towards exceedingly accelerated growth.
In terms of market growth, 2012 had been a good year. You saw greater penetration of online brands in most areas, giving credence to the belief that consumers were finally shedding the hesitation that kept them from indulging in online shopping. Furthermore, with ever more sophisticated tools in the digital marketer’s hands, E-commerce solutions were able to adapt to a consumer’s taste far more accurately.
2013 will see all that, and much more. We’re heading for a year of convergence, where mobile and personalization combine to create that irresistible platform.
Trend Number One
The idea of targeting the customer accurately has always been the marketer’s dream. While the internet allowed for mass targeting, until recently, it was unable to provide the granularity needed to target based on individual or social preferences. That is no longer the case.
We’re looking now at real time marketing, where your actions at one portal or website are likely to be shared across others in order to provide a more optimized 1-to-1 customer experience. With the complex algorithms and infrastructure already in place, this serves to provide you with the optimal experience.
The second component of this development is that with the customer being so individually targeted, retention becomes an important issue. As with brands otherwise, customer loyalty is likely to be the next big thing that these E-commerce solutions would aim to attain and retain.
Trend Number Two
The mobile buzzword has been around for a while. Now, however, with Apple being challenged by Samsung, and others like Sony, HTC, LG along with Chinese companies, inching forward to take a piece of the lucrative mobile pie – the picture is a lot different than what it was a few years earlier.
Two things seriously matter here: once, with ever cheaper data plans people are a lot more connected; secondly, with the redesign of so many major portals to the web platform, web as a strategy for designing websites is no longer important, but essential!
This gives you, the customer, unprecedented connectivity that provides you with so many opportunities for more beneficial relationships with E-commerce solutions. With the advent of tablets, this is increasingly the case.
The trends converge
What does this mean? Take a look at some of the free apps in Android. They have banners’ advertising other apps depending upon various parameters.
This is what 2013 is leading towards: having customized, fully mobile, fully individual E-commerce experiences on the fly, while travelling. The small evolutionary steps lead up to this almost revolutionary break with all the previous ways in which individuals have interacted with shops and brands.
The question really is, then, will you be able to leverage these changes in order to provide yourself with the many benefits?
As a leading web services company offering ecommerce solutions to global clients, FATbit sets global standards when it comes to technology and functionality. In the mobile field, it is paving the path for superior mobile platforms by giving global businesses Android and iPhone application development services.