Technology has surely become a core part of our social lives. Social networks have made it easy for users to stay connected seamlessly. However, with the passage of time, a completely new business model has emerged revolving around weddings. People creating a wedding-website-invite is not new but lately we came across requirements of a fully functional websites that not only serve as an invitation but also encompass everything else related to the wedding and couple.
Nowadays the demand to create a personalized wedding websites/apps marking the occasion of their marriage has gone up. People are treating it as their personal profile that can do more than reaching out to friends and family and acts as a special place to pin wedding memories, to accept wishes, to share their love/engagement story, to make all guests a part of wedding and make gifts, happiness, blessings, etc. available at one place. Not just this, they want to keep their wedding website for life to interact with people even after the marriage ceremony so it becomes a wedding scrapbook that have varied feature requirements.
The market for such websites is huge and offers immense opportunities to aspiring entrepreneurs. FATbit did an in-depth survey of platforms that soon-to-wed couples choose to make a wedding website for them. We drafted an in-depth analysis how those platforms work, make money and what are the essential features required in a script to launch a wedding website platform similar to them. Let us take a closer look.
On such platforms, users can create personalized wedding websites and mobile apps. The users can choose from various ready made themes to create their website and mobile app. The website account remains active as long as the user does not request the website to delete his/her account from the backend. In addition to creating website, these platforms also offers complete wedding planning guide that makes the overall process of planning a wedding seamless.
If you are ever keen to build a wedding website platform, charge onetime fee to launch a website. It is b2c model where the platform is selling website themes to the users who wish to create a personalized wedding website for themselves. The major revenue streams include:
- Pre-developed themes which can be bought by the clients
- Exclusive customized website can be designed at an additional cost
- Sell personalized domains at additional cost
Now that we have looked at the revenue streams, let us take a look at the key features of such platforms.
Rather than focusing on the website itself, the analysis will focus on the website editor, which will be used by the customers to build their own website. The fact of the matter is that the website editor must be easy to use as most of the times the end users will not be technically proficient. Following features are a must for wedding-website building platforms.
The fact of the matter is that such platforms cater to an untapped sector and to create an identity in this niche market you will require to build a solid platform. By solid we mean a platform that incorporates all the necessary features and offers ease to soon-to-wed couples to create a wedding website.
Have a look at the Business Model Canvas below to know the various components involved in setting up an online wedding website builder.
For a new startup, features along with the business model mentioned above are highly vital. The combination of both will surely lead to an advanced wedding website builder platform. If you have any additional requirements or doubts, discuss with our website design team.
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