10 Advanced SEO Strategies to Improve Website Rank

How does the website’s Page Speed affect ranking?

Your website’s loading speed should be your priority as it can improve the customer experience. Back in 2010, Google started considering page speed on desktop as a ranking factor. Now, in July 2018, Google started using mobile page speed as a ranking factor in mobile search results. There are few things which can be done to improve the page speed such as:

• Make sure your images are optimized for the web. The optimization can be done via Adobe Photoshop. To do so, simply click “Save for web” instead of “save”. By optimizing the format of the image, it is simply saving it in a sharper and smaller size without lowering the picture quality.
• 301 redirects the browser from one page to another which decreases the speed of the website. To improve speed, reduce 301 redirects.

Why Mobile optimization is important?

In the past few years, mobile usage grew dramatically, as mobile phone and internet plans became cheaper. However many websites are still not designed to be viewed on mobile devices. To optimize your site for mobile devices, site structure and pagespeed are few areas of improvement. Here are some of the way to make your mobile site friendly for users and search engine:

• Responsive web design
• Don’t block javascript, images, and CSS
• Optimize title and meta description
• Optimize for local searches
• Mobile site configuration
• Separate mobile URL

How does Visual Elements Help in SEO?

With decreasing attention span of people, it has become extremely difficult to engage users with textual content. Also, 65% of people are visual learner which makes it even more important to create more visual content. Different examples of visual content are images, videos, and infographic.

Does Repurposing content improve ranking?

With the increasing demand for content, one of the most common content marketing and writing hacks is content repurposing. The changes can be minor depending on where the content will be used. For instance, an infographic is the best way to repurpose blog posts and articles. Some of the ways to repurpose content and optimize it for search engines are:

• Recover data from major content campaigns.
• Focus on customer segmentation while repurposing content.
• Develop a strategy for old content.
• Collect insight and feedback from current content readers.
• Repurpose content to make it more snackable.

Link building strategies to improve SEO

Getting external backlinks is difficult. Search engines use this indicator to determine the popularity of a website. Today, most search engines use different metrics to determine the value of external links. Some of these metrics include:

• The trustworthiness of the linking domain.
• The popularity of the linking page.
• The relevancy of the content between the source page and the target page.
• The anchor text used in the link.
• The number of links to the same page on the source page.
• The number of root domains that link to the target page.
• The number of variations that are used as anchor text to links to the target page.
• The ownership relationship between the source and target domains.

How Long-tail keywords affect SEO?

A clothing brand would want to rank on the keyword “clothes”. However, will your brand ever be able to rank on just one keyword which is dominated by big brands? Similarly, a dog food manufacturer would want to rank on the keyword “dog”, but may invite search traffic containing people who are interested in general information on dogs.

To avoid competition and bring relevant traffic, using long-tail keywords is an ideal solution. For instance, your business may benefit if a person searches “best dog food manufacturer in Chicago” than “dog”. Here are two additional tips:

• Use unique long tail keywords on each web-page
• Avoid click-bait

How to build SEO friendly Landing page?

Getting maximum out of a campaign is not easy. Other than designing landing pages, optimizing keywords can help improve the rank in search results. This compliments the organic reach of the campaign. While developing a keyword optimized landing page, there are few points to keep in mind:

• Determine your keywords: Start by making a list of keywords which someone might use on search engine. Combine these with other words making it a long-term keyword.
• Strategically include the keywords in your content: If you want your web page to appear at better position on SERPs then you should optimize Title tag, Meta description, Headers tag, and Image file name.

Reasons Behind Broken Links

Broken link increases the bounce rate of the website. They make the search engine think that the information displayed on your website is not helpful for users, thus reducing the rank of your website. The main reasons for broken links are:

• Not changing internal links when the URL slug of a web page has been modified
• Linked a 3rd party page which they removed or moved

Make sure you take care of these factors and do not forget to change the URL.

Internal Linking for Ranking

When a web page has internal links, the search engine crawler visits the “do follow” links and also ranks them on SERPs. The most important thing to consider is whether the anchor text is linked correctly and the link which has been put is relevant to the information on the webpage. Here are few additional tips:

• Internal linking should be relevant and useful for the website visitor
• Two pages should not have same anchor text
• Limit the use of “No-follow” for user-generated content (UGC) or external website

User Generated Content and SEO

When a website visitor leaves a review or you upload a client testimonial, make sure you have SEO metrics in your mind. Like if you are uploading a video review from a customer or a client, make sure you write a descriptive title with relevant keywords, add it in the right category, and use appropriate tags. This will help your content to rank on google.

Every year, Google updates the search algorithm, making it smarter and efficient. To keep up with the changes, you should know how to rank your website in a better and efficient way. Different  Search engine optimization can help businesses stay on right track and make their website ready for the future.