Websites cannot achieve greatness without awesome and fully optimized landing pages; it’s like… umm… fishing without hook. If you have been active on web for quite some time, you wouldn’t deny that getting rankings is just half the battle; lead generation and conversions is the priority.
Is the RFQ form on your website catching dust since there are hardly any clicks when a visitor is around? Yes, we are talking about the lead capture page that shouldn’t go unnoticed at all if you wish to improve your conversions and leads. It is one of the main website elements that are intended to guide a visitor towards conversion. Landing pages should be on top of your mind; if it’s not, the potency of facilitating conversions could be at risk.
Skipping landing pages is not a flaw, it’s simply foolish!
Here are some advanced stats rendered by Marketing Sherpa to understand why landing pages are critical for a website to make great leads and sales:
There are essentially two types of landing pages:
Now, let’s look at some of the best known tips to designing highly effective landing pages:
Getting landing pages right is more of a scientific thing than a creative one. Let’s take example of an RFQ form. Forms that ask for too much personal information or are laden with compulsory fields usually make visitors uncomfortable. Landing pages should be designed in such a way that visitor’s attention is focused on important elements only.
It is only to get landing pages right that businesses partner with seasoned web firms. A website design company has team of information architects who know exactly how to structure and label a website to make it high on usability & intuitiveness.
So, get landing pages right to see better conversions & business growth.
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