A handsome looking website is indeed a companion in glorifying your online business, but an inviting ‘call to action’ is the key to conversions. This is the tipping point between bounce and conversion. An awesome call to action will engage your visitors navigate the page successfully and get influenced for a positive action.

As an old adage goes “You can lead a horse to the water but not make it drink it” or “Nothing happens unless somebody sells something”.

This is it! What makes the horse drink the water? And make somebody capable of selling something? ‘An effective call to action’

The ‘thing’ that instigates a customer to make a purchase or have a positive opinion about your business is largely known as ‘call to action’. A call to action could be a click on the link, filling out a form, joining newsletter, and adding a product to shopping basket. It answers the unasked question, ‘That’s interesting, so? Well designed CTA could dramatically enhance a site’s rate of conversion to its objective.

Great call to action statements and strategies are like trail of curiosity that directs a customer to your business. It’s just more than a punch “BUY NOW”, it is that message that incites the reader to understand that the company wants me to buy, read, engage, or do a defined task. Make sure your ‘call to action’ is unique and well structured, for its the critical connection between transforming a visitor to a customer and then minting new revenue.

Some of the great all time ideas to create effective ‘CALL TO ACTION’ are:

• Link or highlight unique and offer oriented words. Search engines often give importance to ‘linked’ words, in a way enabling you to optimize your site for keyphrases.
• Make a very specific CTA. Avoid any lame generalities and instead provoke them to click, sign up, contact us or download. They must exactly know what needs to be done.
• The positioning of the Call to Action is very important. Those ‘above the fold’ work very well for companies and often the ‘sidebars’ wouldn’t be as effective as otherwise.
• A timeline works wonders for any Call to action. A strict time limit would incite the readers to make the most urgent decision. Something like “call us now to reap benefits of this limited time offer” or “don’t leave it, unless it’s too late” make for some great CTA approaches.
• Make an offer they find hard to refuse. A special offer can often instantly convince the otherwise skeptical customer to follow your call to action. Examples could be “Sign up our mailing list and you could walk back home with special member coupons”, “Call us now to know more about our buy 1, get 2 offer”, “Order now and get your shipping for free”.
• ‘Call to Action’ is the most important element that can actually drive your audience to act and purchase and making sales for your business. Make sure your CTA stands out from the rest of the design. Contrasting graphics, fonts and colours should be integrated to make it uniquely comprehensible. It must create a sense of urgency, complement your design and yet be distinctive.