Features to Make Your Online Food Ordering and Delivery Website Succeed

Features to Make Your Online Food Ordering and Delivery Website Succeed


Online food ordering-delivery platforms are feeding people across the world, and making profits for themselves as well. Their explosive growth have made entrepreneurs sit up and take notice. While Foodpanda, Grubhub, and Deliveryhero are the leading industry names, local food ordering startups are also making a name in different countries.

Learn from FATbit web design & marketing experts how to evolve a profitable online food ordering and delivery website of your own. But before moving ahead, let’s learn how such websites work and make money.

Business & revenue generation model of food ordering platforms

Online food ordering platforms like Grubhub.com and Deliveryhero.com follow a simple business model. They act as a common platform between customers and restaurants. Subscribed users search for restaurants, place the order with their chosen restaurant, and pay for it online or opt for COD (cash on delivery).

food ordering system revenue model

The delivery part is mostly handled by restaurant owner. However, this is not all you need to know for starting your online food ordering and delivery website. Below are some other critical points;

  • Online Food Ordering systems partner with local restaurants that offer home delivery, and prepare a database.
  • For every order placed through the website, the restaurant gives a pre-decided commission.
  • Restaurants can also get featured on the website homepage for publicity.

food ordering portal business model

Popular online food ordering & delivery brands

FoodPanda is not the only online food ordering & delivery platform. There are many others that take food delivery orders from hungry customers. Some of the most popular online food delivery brands are listed below;

  • GrubHub (https://www.grubhub.com/)
  • Delivery Hero (http://www.deliveryhero.com/)
  • Just Eat (http://www.just-eat.co.uk/)
  • KhaoPiyo (http://www.khaopiyo.pk/)
  • DeliveryChef (http://www.deliverychef.in/)
  • HungryZone (now acquired by Just Eat)
  • Seamless (http://www.seamless.com/)

Food delivery business stats data

food ordering business stats

Now, let’s learn how you can launch clone of most popular food ordering startups, and make it as successful.

Launch & run a successful online food delivery system

Just buying a FoodPanda or GrubHub clone will not establish you as the next big thing in the food ordering and delivery system. You need to take care of various technical and marketing aspects to make your website stand apart.

Flow Process – Online Food Ordering

Flow process - Food ordering portal

Keep the following points in mind while creating and marketing your food ordering portal;

1. Invest in a Custom built website

If you feel that by buying a clone script is enough to get started, then you are partially right. It will get you ‘started’; but to succeed you need much more. Focus on building a unique identity or you will end up looking like a ‘me too’ that lacks any originality. Give your food venture the advantage of custom design and programming. It is very important to start off with a feature rich, secure website so that people trust you.

2. Search engine optimized and social media friendly platform

Information architecture and database management system should be such that website is easy to read by search engines. They will act as a free source of constant traffic to your website. Adding social sharing button to your website will give you increased visibility. Expecting such features by default in a food delivery system clone will not be wise. Only an expert team of designers and programmers backed by an experienced SEO team can develop such a system.

3. Create a database to start off

You will need to create an exhaustive database of restaurants in your target location with contact details, menu, areas of delivery, etc. Having an able sales team will help you partner with local restaurants who agree with your commissions and wish to generate business through your website. Make sure your website is programmed to manage a huge database.

4. Target a smaller area and then expand

It is always advisable to start your business with a focus on a limited area. This will help you:

  • Focus all your energy on a particular market
  • Build a stable brand name.
  • Figure out issues and conveniently search for solutions.
  • Check the project cost

Ritesh Dwivedy, CEO of HungryZone in India (now Just Eat after they bought 60% stake in the company) advises the same. HungryZone started in Bangalore and later expanded to Mumbai and Delhi.

5. Customize according to local demands

The success of an online food ordering system like FoodPanda and GrubHub depends on how well it caters to the needs of its locales. Following points will come handy:

  • Unique website design and SEO optimized platform.
  • Mold your business practices as per the local environment. What works in offline and online marketing, scaling and day to day operations in one city might not work in the other.
  • Database management and categorization also varies as per the local cuisine preferences.
  • Payment options provided on your website must also comply with the preferences of the general public in your city. Choice between paying through credit cards, cash on delivery, eWallet, etc varies from city to city and country to country.
  • It is possible that the restaurants in your target area do not have efficient internet connectivity, proper food preparation and delivery standards, etc. In this case you need an efficient sales team which ensures to enroll only those eating joints that maintain at least some level of service standards.

Build customer centric online food ordering system
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6. Think of alternate sources of revenue

Think of new ways through which local businesses can advertise on your website and increase sales. This will push up your profits and make your platform relevant to local businesses. Check out following points for more insights:

  • FoodPanda allows large scale restaurants who can shell out a bigger budget for online advertising to feature their restaurant on the home page as well as a sub domain of FoodPanda. Some restaurants are given the privilege to display their banner and some to be featured in the deals section on their home page.
  • Some online food ordering systems allow the option of allowing hotel reservations and earn a commission there as well.
  • Some have a different revenue model and charge fixed monthly revenue for letting a restaurant list their business on the food ordering platform, irrespective of sales generated.
  • Some allow 3rd party advertising on their website.
  • Introduction of gift cards to invite new paying customers and increase frequency of order placement is another.

7. Add helpful and innovative features

Develop advanced content filters that allow search based on timing of food delivery from the very beginning. What if a user wishes to see only the restaurants which allow midnight delivery. This is something very practical that most food ordering websites as well as their clones are missing.

Think of how you can automate the entire process of informing restaurants about new orders, avoiding order cancellations, informing customers about an order declined by a restaurant and suggesting alternatives, etc.

Case Study: Features built for online store that generates €150,000/month

8. Make the order placement procedure simpler

People prefer to order online because of convenience. So, make the order placement process quick and easy. This is possibly only if your site has been created with usability in mind. A FoodPanda, JustEat or GrubHub clone will not have optimized user experience.An experienced UX optimization professional can help you improve site engagement and conversions as well.

Saving past orders, delivery addresses, partial payment details, and other relevant information in the dashboard is an efficient way to quicken the online order processing. Introduction of eWallets for quicker payments is another.

9. Mobile friendly

Your audience will want to access your website when on the move. Thus, having a mobile optimized/responsive website is very important to increase your reach. If you wish to later invest in a mobile app, you can do that. But in the beginning, getting a mobile friendly online food ordering platform is a must.

As development partners of established online brands, we wouldn’t recommend you to launch your online food ordering website on a standard script. To make your FoodPanda clone stand apart, you need unique design, custom features, and sharp marketing strategy.

Don’t buy a clone script first and think about customization later. Join hands with a web services firm that can help you with design, development as well as online marketing. This will guarantee you an online food ordering system that will be superior to a clone in every possible way. Discuss your website requirements with our team to get a website that will far superior to FoodPanda and GrubHub.

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Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.

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Comments (17)
Himani Vats

This is really a quality content.
foodpanda in India has a good market reputation for both quality and delivery.


I like to get website and iPhone android app like an panda express can u please let me know how much will be source code for all of this


I am genuinely happy to glance at this blog posts which carries tons of valuable facts, thanks for providing such information.


Pretty nice post. I just stumbled upon your blog and wished to say that I’ve
really enjoyed surfing around your blog posts.

In any case I’ll be subscribing to your rss feed and I hope you write again very soon!


Nice post :)
Thank you for sharing this informative content as per improving the delivery website for customer satisfaction.

Yilliang Peng

I appreciate the great shipping and delivery tips that you included in this post. I think that the most important part of delivery is communication. A lot of people, including me, get frustrated when we do not know how far away our package is, or how long it will be. With both of those questions answered, I think that it would be a smooth transaction.

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Hello.This article was extremely interesting, especially
because I was looking for thoughts on this subject last Saturday.

FATbit Chef

Thanks for the appreciation!

We are glad you liked it. keep visiting us for more such posts
FATbit Team