Online food ordering-delivery platforms are feeding people across the world, and making profits for themselves as well. Their explosive growth have made entrepreneurs sit up and take notice. While Foodpanda, Grubhub, and Deliveryhero are the leading industry names, local food ordering startups are also making a name in different countries.
Learn from FATbit web design & marketing experts how to evolve a profitable online food ordering and delivery website of your own. But before moving ahead, let’s learn how such websites work and make money.
Online food ordering platforms like Grubhub.com and Deliveryhero.com follow a simple business model. They act as a common platform between customers and restaurants. Subscribed users search for restaurants, place the order with their chosen restaurant, and pay for it online or opt for COD (cash on delivery).
The delivery part is mostly handled by restaurant owner. However, this is not all you need to know for starting your online food ordering and delivery website. Below are some other critical points;
FoodPanda is not the only online food ordering & delivery platform. There are many others that take food delivery orders from hungry customers. Some of the most popular online food delivery brands are listed below;
Now, let’s learn how you can launch clone of most popular food ordering startups, and make it as successful.
Just buying a FoodPanda or GrubHub clone will not establish you as the next big thing in the food ordering and delivery system. You need to take care of various technical and marketing aspects to make your website stand apart.
Flow Process – Online Food Ordering
Keep the following points in mind while creating and marketing your food ordering portal;
If you feel that by buying a clone script is enough to get started, then you are partially right. It will get you ‘started’; but to succeed you need much more. Focus on building a unique identity or you will end up looking like a ‘me too’ that lacks any originality. Give your food venture the advantage of custom design and programming. It is very important to start off with a feature rich, secure website so that people trust you.
Information architecture and database management system should be such that website is easy to read by search engines. They will act as a free source of constant traffic to your website. Adding social sharing button to your website will give you increased visibility. Expecting such features by default in a food delivery system clone will not be wise. Only an expert team of designers and programmers backed by an experienced SEO team can develop such a system.
You will need to create an exhaustive database of restaurants in your target location with contact details, menu, areas of delivery, etc. Having an able sales team will help you partner with local restaurants who agree with your commissions and wish to generate business through your website. Make sure your website is programmed to manage a huge database.
It is always advisable to start your business with a focus on a limited area. This will help you:
Ritesh Dwivedy, CEO of HungryZone in India (now Just Eat after they bought 60% stake in the company) advises the same. HungryZone started in Bangalore and later expanded to Mumbai and Delhi.
The success of an online food ordering system like FoodPanda and GrubHub depends on how well it caters to the needs of its locales. Following points will come handy:
Think of new ways through which local businesses can advertise on your website and increase sales. This will push up your profits and make your platform relevant to local businesses. Check out following points for more insights:
Develop advanced content filters that allow search based on timing of food delivery from the very beginning. What if a user wishes to see only the restaurants which allow midnight delivery. This is something very practical that most food ordering websites as well as their clones are missing.
Think of how you can automate the entire process of informing restaurants about new orders, avoiding order cancellations, informing customers about an order declined by a restaurant and suggesting alternatives, etc.
People prefer to order online because of convenience. So, make the order placement process quick and easy. This is possibly only if your site has been created with usability in mind. A FoodPanda, JustEat or GrubHub clone will not have optimized user experience.An experienced UX optimization professional can help you improve site engagement and conversions as well.
Saving past orders, delivery addresses, partial payment details, and other relevant information in the dashboard is an efficient way to quicken the online order processing. Introduction of eWallets for quicker payments is another.
Your audience will want to access your website when on the move. Thus, having a mobile optimized/responsive website is very important to increase your reach. If you wish to later invest in a mobile app, you can do that. But in the beginning, getting a mobile friendly online food ordering platform is a must.
As development partners of established online brands, we wouldn’t recommend you to launch your online food ordering website on a standard script. To make your FoodPanda clone stand apart, you need unique design, custom features, and sharp marketing strategy.
Don’t buy a clone script first and think about customization later. Join hands with a web services firm that can help you with design, development as well as online marketing. This will guarantee you an online food ordering system that will be superior to a clone in every possible way. Discuss your website requirements with our team to get a website that will far superior to FoodPanda and GrubHub.
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