All Eyes on Google – Major SERP Fluctuations Reported on Jan 2013
All is not well in the SEO land as forums and Twitter community is going berserk with reports of SERP fluctuations and dramatic fall in keyword rankings on January 17, 2013. While most of the fluctuation reports are coming from UK, webmasters from other parts of the world too are crying foul. The web melee created from such reports has started talk about the next big Google update.
On being approached by a news based website (Search Engine Roundtable), Google refused any direct association of reported fluctuations with Panda or Penguin. The point Google made in its brief response was that they introduce more than 500 algorithmic changes per year. In such a scenario, it is hard to point finger on one specific update.
Some webmasters are holding EMD update responsible but, clearly, it is difficult to come to a consensus in such a scenario. Interestingly, automated monitoring tools don’t show any major fluctuation but if one looks at the stream of comments on blogs and forums, it is hard to believe nothing has happened.
Comment section of SEO blogs are laden with reports of ranking loss from disgruntled web users.
In the entire ruckus, two observations clearly stand out;
First, ranking-loss reports from country specific websites
Second, downward plunge of keywords with bulky backlink work
There are plenty reasons to believe that website owners of UK have witnessed the strongest SEO tectonic shifts. While the loss suffered may be hard to calculate, there is plenty of remorse in the business world.
Such an outcry at the very beginning of 2013 is perhaps a wake-up call for websites that depend heavily on link building work to rethink their SEO strategy. Keeping focus on web page elements and making them keyword relevant could be a better approach to protect one’s website from such fluctuations.
So, is it a sign of Google’s upcoming update or just good old Panda, Penguin and EMD? Hard to tell at present but FATbit will keep you posted as our web experts analyze incoming reports.
Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date. We advise - the readers should not take decisions completely based on the information and views shared by FATbit on its blog, readers should do their own research to further assure themselves before taking any commercial decision. The 3rd party trademarks, logos and screenshots of the websites and mobile applications are property of their respective owners, we are not directly associated with most of them.
- How to Generate Traffic: Free and Paid Online Promotion Mediums
- How to Improve Ecommerce Website Ranking on Google? [SEO Case Study]
- 6 Crucial ON-Page SEO Tags to Rank High on Google in 2015
- 12 Effective Ways to Reduce the Bounce Rate of a Blog
- Learn Targeted Traffic Hacking to Acquire More Customers at a Low Cost
- SEO or PPC Comparison – Where should I spend my time & money?